Acura: Acura Integra Launch

Acura, a car brand, pioneered the use of next-gen tech to promote its re-launched Integra model to younger consumers in the USA who had no recollection of the previous Integra model.

Campaign details

Brand: Acura Brand owner: Acura Entrant company: MullenLowe US Idea creation: MullenLowe Los Angeles Market: United States Sector: Compact, small family cars Media channels: Social media, Television & Connected TV, Word of mouth, Influencers, KOLs, Websites & micrositesBudget: Over 20 million

Campaign video

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