Activia - The Activia 14-day challenge

Activia Yogurt from Danone launched in Quebec in June 2004 and in English Canada in January 2005. 2005 ended extremely well: sales surpassed all projections, and the national market share reached 5.2%.
Agency: Saint-Jacques Vallée Young & Rubicam

Activia – The Activia 14-day challenge

Winner: Events, Seasonal & Short Term - Silver

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): February–May 2006

Start of Advertising/Communication Effort: February...

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