Active Wheel: Wheel career from home – beyond the confines of HER kitchen

Active Wheel, a detergent brand, launched the Wheel Career from Home campaign in India which taught Indian women life skills through video content.

The marketing objective

In an already complex and fragmented market like India, the laundry category is an extremely commoditized segment with very low loyalty and high price offs. For a category that is an essential commodity, the relationship with brands...

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