Act now to get ahead

Gary Elliott

There has been an explosion of content, formats, delivery channels and, indeed, business models. Along with this has come the increasingly difficult task of managing the complexity of languages, legal, privacy, and cultural differences.

Act now to get ahead

Gary ElliottHP

Technology enables the acceleration of change. As marketers, we are pioneering the transformation of information and content from analog to digital form, where that data can be freely accessed, repurposed, and distributed more widely and with more speed than ever before.

Only 5 percent of the world's data is digital; the remaining 95 percent will be digitized in conjunction with the data we are creating. Estimates suggest that this new data will double the world's existing information within the next 18 months.

A decade ago, content arrived in big building blocks delivered...

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