ACoS and RoAS are rated most important measures of retail media success

Elana Morris

An overview of Skai & BWG's 'State of Retail Media 2023' Report.

Advertising Cost of Sales (ACoS) and return on ad spend (RoAS) were noted as the most important KPIs for measuring retail media success, according to a report from omnichannel marketing firm Skai.

The study surveyed 167 brand/seller marketers in North America, across several different business categories and seniority levels. Sixty-four percent of respondents had five or more years of experience with retail media networks; 20% had three to four years of experience; and only 16% of marketers surveyed reported one to two levels of experience.

Eighty-four percent of respondents, respectively, said that ACoS and RoAS were...

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