ACoS and RoAS are rated most important measures of retail media success

An overview of Skai & BWG's 'State of Retail Media 2023' Report.

Advertising Cost of Sales (ACoS) and return on ad spend (RoAS) were noted as the most important KPIs for measuring retail media success, according to a report from omnichannel marketing firm Skai.

The study surveyed 167 brand/seller marketers in North America,...

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