Ackermans - Making the affordable desirable

This paper deals with the change in the communication strategy of South African retailer, Ackermans, during 2001 and the contribution made by the new advertising campaign to its remarkable performance in the following 2 years.
Agency: Berry Bush BBDO (South Africa)Author: Quinton Miller

Ackermans

“Making the Affordable, Desirable”

How a change in advertising strategy resulted in a significant increase in the performance of Ackermans, South Africa.

Submitted by: Berry...