Achieving a strategic, integrated approach to corporate reputation measurement. Data overload and the quest for insight

This paper focuses on an integrated and holistic approach to reputation management. This approach, using the new software package HARMONI, enabled the research unit to incorporate a number of key studies to deliver strategically significant and actionable insights and understanding into the company’s performance on issues such as reputation and brand health.

Achieving a Strategic, Integrated Approach to Corporate Reputation Measurement

Data Overload and the Quest for Insight

Raymond HeathTelco SA, South Africa

INTRODUCTION

The Telco is one of South Africa's leading communications service providers with a fixed-line...