Achieving a Strategic, Integrated Approach to Corporate Reputation Measurement
Data Overload and the Quest for Insight
Raymond HeathTelco SA, South Africa
INTRODUCTION
The Telco is one of South Africa's leading communications service providers with a fixed-line and cellular market share, servicing more than 18 million telecommunication customers countrywide. The company listed in March 2003 through a listing of shares on the Johannesburg Securities and New York Stock Exchanges. The listing and the deregulation of telecommunication in South Africa resulted in an increasingly competitive marketplace.
During this complex and dynamic phase of its history, the Telco needs to cater for...