NOW THAT'S A GREAT F@#%ING IDEA.
Here's the story of a Canadian cannabis brand that set out to penetrate a new market by giving people a universal reason to embrace its new product...and each other
Armed with a human truth, Ace Valley launched THC-infused sex gummies designed to normalize an unmet need within cannabis culture. While sex sells, helping people understand how cannabis enhances intimacy wouldn't come easily in a heavily-regulated category where distribution is limited to dispensaries. We had to create a safe space to shift behavior.
That began with influencing the influencers-specifically, the "budtenders" on whom customers...