Accountability of Audience Measurement - an ARF Survey of Industry Concerns Regarding Media Measurement Services

This paper looks at the key measurement issues currently facing a variety of different sectors of the media (online, print, radio, video etc.).

Accountability of audience measurement - ARF survey of industry concerns regarding media measurement services

INTRODUCTION

As a follow up to the January 31st ARF Special Event: Accountability of Audience Measurement, the ARF conducted a cross-industry...