Accountability and newspapers

Maureen Duffy and Anne Foster

Maureen Duffy and Anne Foster, from the Newspaper Marketing Agency, refute the view that newspaper advertising is primarily for 'retail and detail'.

Accountability and newspapers

Maureen Duffy and Anne Foster

Companies take a lot of care over buying machinery. They test out the options, and once they have bought a new machine they keep a close eye on how it performs. When buying advertising, they have...

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