Account planning: 40 years of the revolution

This articles introduces Admap's report on account planning. Account planning itself can be said to involve identifying a desired consumer response and ensuring, through research, that it is delivered.

Account planning: 40 years of the revolution

Roderick White

This articles introduces Admap's report on account planning. Account planning itself can be said to involve identifying a desired consumer response and ensuring, through research, that it is...

Not a subscriber?

Schedule your live demo with our team today