Accor: Using advanced analytics to market profitably in a pandemic

Hospitality brand Accor employed a data-driven, multi-scenario approach to make its marketing more agile and overcome the challenges of the Covid-19 shutdown and then the different re-openings in different markets across Europe.

Campaign details

Brand: AccorBrand owner: AccorAgency: EkimetricsMarket: France, Germany, United KingdomSector: HotelsMedia channels: No media usedBudget: 10 - 20 million

Executive summary

The relationship between Ekimetrics and Accor began with price and promotion...