ACCO: Leitz IQ autofeed office shredder range

Leitz, a German office supply brand, cooperated with sister brands to develop a premium, cost-effective, and easily manufacturable range of auto-shredders that have been received well in European markets.

Executive Summary

Document Shredders are an essential tool for personal and company data security. However, they are also generally unattractive, cumbersome, large, noisy, and take time to feed documents into. ACCO wanted to change those perceptions by launching a brand new range of high-end Auto Shredders under its' premium European brand, Leitz.

The market for large shredders (60L +) has declined by 45% over the past four years. ACCO had experienced 'REDACTED CONFIDENTIAL DATA' declines of their auto-shredders sales within this market under their other brands. Since launching the newly designed Leitz auto-feed range, the brand went from no share...

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