Access Panels: The Conditioning Issue?
Trixie Cartwright, Martin Oxley and Professor Clive Nancarrow
Increasing use of internet access panels, especially for ad hoc research projects, has heightened interest in the validity of such research and the value of rules on recontacting respondents.
Access Panels: The Conditioning Issue?
Trixie CartwrightTNS
Martin OxleyTNS
Clive NancarrowBristol Business School, UWE
PANELS – A DEFINITION
Market research panels come in many shapes and sizes but all involve studying a group of prequalified respondents...
