Access Panels: The Conditioning Issue?

Increasing use of internet access panels, especially for ad hoc research projects, has heightened interest in the validity of such research and the value of rules on recontacting respondents.

Access Panels: The Conditioning Issue?

Trixie CartwrightTNS

Martin OxleyTNS

Clive NancarrowBristol Business School, UWE

PANELS – A DEFINITION

Market research panels come in many shapes and sizes but all involve studying a group of prequalified respondents...