Access Panels: The Conditioning Issue?
Trixie CartwrightTNS
Martin OxleyTNS
Clive NancarrowBristol Business School, UWE
PANELS – A DEFINITION
Market research panels come in many shapes and sizes but all involve studying a group of prequalified respondents - consumers, organisations or retail outlets - that have agreed to participate in research over a period of time. Panels may differ in a number of respects: (See Table 1)
Recently there has been interest in the increasing use of online access panels. These panels comprise pre-recruited respondents used for conducting a variety of projects. The focus of this...