Acceptance and coverage of fast invitation methods to in-the-moment surveys

Carlos Ochoa and Melanie Revilla

When asking survey participants about past events, respondents might not properly recall the requested information.

Introduction

Despite being amajortool of empirical investigation (Saris & Gallhofer, 2014), surveys are affected by errors (Weisberg, 2005) that can compromise the results of the research (Saris & Revilla, 2016). Some of these errors are produced by the respondents' inability to properly recall past events (Tourangeau, 1999). Recall errors increase with time, rapidly at first, and then more gradually (Dallenbach, 1913). Therefore, surveying participants closer to an event of interest should reduce recall errors (for further information about the advantages of this method, see Ochoa et al., 2016).

Despite the little scientific research on this method, in-the-moment surveys are currently...

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