Acceptance and coverage of fast invitation methods to in-the-moment surveys

Carlos Ochoa and Melanie Revilla

When asking survey participants about past events, respondents might not properly recall the requested information.

Introduction

Despite being amajortool of empirical investigation (Saris & Gallhofer, 2014), surveys are affected by errors (Weisberg, 2005) that can compromise the results of the research (Saris & Revilla, 2016). Some of these errors are produced...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands