Accept: Come Out With Me

Ioana Mihai

ACCEPT, an NGO, grew engagement among the LGBTQ+ community and straight audiences in Romania with #ComeOutWithMe, an influencer-led social media campaign to combat homophobia and drive empathy.

Campaign details

Brand: Accept (NGO) Brand owner: Accept (NGO) Entrant company: Publicis RomaniaIdea creation: Publicis Bucharest Market: Romania Sector: Charities & voluntary organisations Media channels: Public relations, Social mediaBudget: No budget

Executive summary

After 20 years of advocating for the LGBTQ+ community, NGO ACCEPT’s only way forward was to expose its community to a still homophobic majority in Romania.

In an unprecedented effort for Romania, #ComeOutWithMe became the first national coming out movement. We managed to create a safe space for the LGBTQ+ community...

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