Campaign details
Brand: Accept (NGO) Brand owner: Accept (NGO) Entrant company: Publicis RomaniaIdea creation: Publicis Bucharest Market: Romania Sector: Charities & voluntary organisations Media channels: Public relations, Social mediaBudget: No budget
Executive summary
After 20 years of advocating for the LGBTQ+ community, NGO ACCEPT’s only way forward was to expose its community to a still homophobic majority in Romania.
In an unprecedented effort for Romania, #ComeOutWithMe became the first national coming out movement. We managed to create a safe space for the LGBTQ+ community...