Accenture, Ltd.: I Am Your Idea campaign

Mark Lane

Andersen Consulting, a global technology, management, and outsourcing consultancy, was forced to change its name after splitting with its sibling company, the accounting firm Arthur Andersen, in January 2001.

Accenture, Ltd.: I Am Your Idea campaign

Mark Lane

OVERVIEW

Andersen Consulting, a global technology, management, and outsourcing consultancy, was forced to change its name after splitting with its sibling company, the accounting firm Arthur Andersen, in...

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