Accenture, Ltd.: I Am Your Idea campaign

Andersen Consulting, a global technology, management, and outsourcing consultancy, was forced to change its name after splitting with its sibling company, the accounting firm Arthur Andersen, in January 2001.

Accenture, Ltd.: I Am Your Idea campaign

Mark Lane

OVERVIEW

Andersen Consulting, a global technology, management, and outsourcing consultancy, was forced to change its name after splitting with its sibling company, the accounting firm Arthur Andersen, in...