Accenture – We know what it takes to be a Tiger

Accenture wanted to take ownership of the management consulting, technology services and outsourcing market, where consideration scores are all important.

Accenture – We know what it takes to be a Tiger

Brand: AccentureClient: AccentureAgency: Young & RubicamCategory: Corporate

SUMMARY

To win business in the management consulting, technology services and outsourcing market, topping the consideration list is crucial. Accenture's communications had to help it own the category in a distinctive, relevant and compelling way, and capture the attention and consideration of a busy, frequently travelling, international audience.

The "We know what it takes to be a Tiger" campaign has been Accenture's most successful to date, either doubling or trebling consideration in each of the...

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