Abundance of Data - Lack of Consumer Insight

The rapid rise of Internet access and the emergence of various Internet-enabled applications have led to an increased need to measure and understand the changes that occur in the lives, habits and attitudes of consumers.

The 'Whole' View of the Customer

Abundance of Data: Lack of Consumer Insight

George Zalokostas Interactive Media ManagerandSabine MuldersMarketing ManagerUnilever IBCC, The Netherlands

THE DISCOVERY OF AMERICA: A SIMILE

More than one year ago a representative from...