Absolut Vodka: Shockingly responsible

Lara O'Brien, Regan Clarke

Vodka brand, Absolut, stemmed its declining market share and volume to grow for the first time in six years with its Shockingly Responsible campaign in the US.

Campaign details

Brand: Absolut VodkaBrand owner: Pernod Ricard USALead agency: Pernod Ricard USAContributing agencies: BBH Singapore, Weber Shandwick, 360iMarket: North America (general region)Sector: Spirits & liquorsMedia channels:Merchandise & free...

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