Absolut Vodka: Every love is love

Absolut, a vodka brand, launched a campaign in Slovakia to promote a positive perception of the queer community and couples of different skin colour or nationality, maintain consistency, and build brand image.

Summary

Slovakia is a homophobic country where people from the LGBTI community are afraid to go through coming out for fear of rejection, prejudice, ridicule or, in worse cases, physical attacks. ABSOLUT therefore came up with an activity in which even the straight majority could experience the coming out. Thanks to diverse love stories and the most famous hymn to love, we also proved that the majority can be tolerant and instead of polarization we opened the door to tolerance and acceptance. The proof is in the 90% positive sentiment on social, 66% positive media outlets and a target reach...

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