Absolut Vodka: Every love is love

Absolut, a vodka brand, launched a campaign in Slovakia to promote a positive perception of the queer community and couples of different skin colour or nationality, maintain consistency, and build brand image.

Summary

Slovakia is a homophobic country where people from the LGBTI community are afraid to go through coming out for fear of rejection, prejudice, ridicule or, in worse cases, physical attacks. ABSOLUT therefore came up with an activity in which even...