Absolut: New definition of love

Absolut, a vodka brand, encouraged a change in the definition of love in Slovakia's official dictionary by launching an online challenge with influencers to show that love is for everyone.

Categories:

  • Central Eastern Europe
  • Food & Beverage
  • Inclusive Marketing
  • Multicultural Marketing
  • Digital Campaign
  • Digital Promo & Activation
  • Content Marketing Campaign

Summary:

Slovakia is a Catholic country, full of dogma, hate, intolerance towards the...

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