Abercrombie & Fitch: A & F Quarterly campaign

Once renowned for supplying the rich and famous of America with outdoor gear, Abercrombie & Fitch (A & F) went bankrupt in the 1970s and was reinvented in the late 1980s as an apparel retailer for college-age teens and young adults.

Abercrombie & Fitch: A & F Quarterly campaign

Mark Lane

OVERVIEW

Once renowned for supplying the rich and famous of America with outdoor gear, Abercrombie & Fitch (A & F) went bankrupt in the 1970s and was reinvented in the late...