ABC Entertainment: Grey's Anatomy Moments Facebook Application
True North Inc.
Category: Publishing/EntertainmentCountry where program ran: USDate program started/ended: September 2008
Product Description: The ABC television show, Grey's Anatomy
Advertiser/Client Name: ABC EntertainmentMedia Channels: Social NetworkingWebsite: portfolio.truenorthinc.com/greys_moments
Grey's Anatomy had taken a serious drop in rating and viewership in its previous season. ABC wanted to launch a Facebook app to help re-engage and bring back loyal fans, and create buzz around the new season. With millions of Facebook fan pages and applications it was imperative...