Abbott Corporate: Enhancing marketing efforts using DMP

Abbott Laboratories, a pharmaceutical company, launched a campaign in India to boost overall reach by five million, reduce cost per view (CPV) by 50% and cost per thousand impressions (CPM) by 22%.

Campaign details

Brand: Abbott CorporateBrand owner: Abbott LaboratoriesLead agency: Madison MediaCountry: IndiaIndustries: DTC, prescription productsMedia channels: Online video, Social media, Word of mouth, influencersBudget: 3 - 5 million

Executive summary...