ABAAD: The Fight Continues

Tahaab Rais, Razan Mneimneh, Selena Jammaz

Lebanese non-governmental organisation ABAAD ran campaigns from 2021–2033 to tackle domestic and sexual violence, and pressure lawmakers to improve women’s legal protections.

Campaign details

Brand: ABAAD Brand owner: ABAAD Entrant company: Leo BurnettIdea creation: Leo Burnett Dubai Market: Lebanon Sector: Charities & voluntary organisations Media channels: Social media, Events & experiential, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary

With the ongoing financial, economic and social issues in Lebanon, the fight against sexual violence is often pushed under the radar and deemed unworthy as a cause, especially in recent years.

Not to ABAAD, the Lebanese women's rights NGO founded with the mission of...

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