ABAAD: The Fight Continues

Lebanese non-governmental organisation ABAAD ran campaigns from 2021–2033 to tackle domestic and sexual violence, and pressure lawmakers to improve women’s legal protections.

Campaign details

Brand: ABAAD Brand owner: ABAAD Entrant company: Leo BurnettIdea creation: Leo Burnett Dubai Market: Lebanon Sector: Charities & voluntary organisations Media channels:Social media, Events & experiential, Word of mouth, Influencers, KOLs...

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