Campaign details
Brand: ABAAD Brand owner: ABAAD Entrant company: Leo BurnettIdea creation: Leo Burnett Dubai Market: Lebanon Sector: Charities & voluntary organisations Media channels: Social media, Events & experiential, Word of mouth, Influencers, KOLsBudget: Up to 500k
Executive summary
With the ongoing financial, economic and social issues in Lebanon, the fight against sexual violence is often pushed under the radar and deemed unworthy as a cause, especially in recent years.
Not to ABAAD, the Lebanese women's rights NGO founded with the mission of...