Campaign details
Brand: ABAAD Brand owner: ABAAD Entrant company: Leo BurnettIdea creation: Leo Burnett Dubai Market: Lebanon Sector: Charities & voluntary organisations Media channels: Online video, Word of mouth, Influencers, KOLs, Livestreaming, Television & Connected TV Budget: Up to 500kCampaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....