ABAAD: Dirty Laundry

Lebanese non-governmental organisation ABAAD ran campaigns from 2021–2033 to tackle domestic and sexual violence, and pressure lawmakers to improve women’s legal protections.

Campaign video: ABAAD – Dirty Laundry

Read the full campaign case study

Selected creative: ABAAD – Dirty Laundry


Agency: Leo Burnett BeirutCampaign Supervision and Campaign Execution: Nada Abi SalehCampaign Supervision: Malek GhorayebDesign Adaptations: Rana BizriDeveloped Initial Idea & Campaign Execution: Rana KhouryLead on Arabic Writing: Tracy HoueissLead on English Writing: Selena JammazMain Lead on Campaign Execution & Media & PR Amplification: Razan MneimnehMain Lead on Campaign Execution: Nour HazzouriOnline Analytics: Maia Sahyoun / Michel BassilProduction Supervision and Video Adaptations:...

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