ABAAD (Dimensions) – Resource Center for Gender Equality: The Journey to Fight Sexual Violence in Lebanon

Women's rights NGO ABAAD grew calls to its helpline and won breakthrough law reforms to protect women and girls in Lebanon with on-ground activities and online influencer and celebrity videos.

Charities & voluntary organisations
Lebanon
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder
5 - Commercial Triumph
6 - Enduring Icon

Campaign details

Brand: ABAAD (Dimensions) – Resource Center for Gender EqualityBrand owner: ABAAD (Dimensions) – Resource Center for Gender EqualityEntrant company: Leo Burnett BeirutIdea creation: Leo Burnett BeirutMarket: LebanonSector: Charities &...

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