Campaign details
Brand: ABAAD (Dimensions) – Resource Center for Gender EqualityBrand owner: ABAAD (Dimensions) – Resource Center for Gender EqualityEntrant company: Leo Burnett BeirutIdea creation: Leo Burnett BeirutMarket: LebanonSector: Charities & voluntary organisationsMedia channels: Content marketing, Events & experiential, Online video, Outdoor, Out-of-home, Public relations, Word of mouth, InfluencersBudget: No budget
Executive summary
Our campaigns have helped ABAAD move from a niche NGO to becoming the largest NGO in the country. Year after year, ABAAD started to be closely associated with the fight against sexual violence,...