AB InBev: #YouBelongToCelebrate

The South African beverage maker, Brutal Fruit, made innovative use of social and OOH channels to improve its brand awareness and appeal to a young, female demographic.

Campaign Details

Brand: AB InBevLead Agency: Mark1Region: EMEA

Strategy

Objective

Drive consumer engagement online through Social Media on the DOOHSHARE platform. Drive brand awareness to a broader audience through the use of DOOH.

Target Audience

Affluent,...