Ab InBev: Victoria 1.8

Beer manufacturer AB-InBev launched Victoria 1,8% in Mexico to protect its production and distribution after the government banned beer during the COVID-19 pandemic in 2020.

Objectives

In April 2020 during the COVID-19 pandemic, the production and distribution of beer were declared prohibited as it was not considered an essential activity and as a measure to prevent contagion. However, accepting the situation involved stopping...