AB InBev: Tienda Cerca

Bavaria, a beer brewery, created a digital solution to help small independent retailers stay afloat during COVID-19 in Colombia.

Objectives

Due to the lockdowns during the worst moments of the pandemic, all the brick and mortar shops were forced to close. For the big retailers, this meant an increase of sales in their e-commerce channels but for the most important retailers of Colombia, the small shops, things weren't so easy since digitalization, much less e-commerce platforms, was never part of their plans.

We needed to come with a solution that could help these small shops to get the attention of the consumers that were at home with the fear of going out. And we had to do it fast...

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