AB Inbev: The Friendship Bank

Poker Beer, a beer brand, launched a campaign in Colombia to protect itself during the month when its biggest competitor was launching its new beer.

Campaign details

Brand: Poker BeerBrand owner: Anheuser-Busch InBevEntrant company: DDB Colombia, BogotaIdea creation: DDB Colombia, Bogota / Go Together, Bogota / Abinbev, BogotaMarket: ColombiaSector: Beer & ciderMedia channels:Merchandise & free gifts,...