Corona, a beer brand, launched the first-ever global Plastic Fishing Tournament, rewarding fishermen for selling plastic waste to recycling companies to help reclaim the remaining amounts of paradise in our oceans and beaches and find ways to eliminate plastic pollution while increasing brand perception and sales.
Campaign details
Title: Plastic Fishing TournamentBrand: AB InBevProduct: Corona beerIdea: We BelieversCountry: USA
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
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12 months - 3 years | Global | Non-specific | Adults (26-55) | Low... |