AB InBev: One-stop solution for interrelation with retailers

AB InBev, a drink company, increased sales in Vietnam by creating an incentive programme using app-in-app technology to allow customers to track purchases and redeem rewards.

Campaign details

Brand: AB InBevLead Agency: AdtimaRegion: APAC

Strategy

Objective

Being one of the most impactful factors on end-consumer's purchasing choice, retailers are considered to be a critical link in the distribution network of FMCG industry. Therefore, it is highly prioritized for company to develop a healthy, sustainable, and trustworthy relationship with their retailers.

Currently, this relationship is formed as a hard-copy contract stating the incentives. However, most retailers complained that the barriers of this method are fixed payment time and form (only bank transfer), inability of real-time tracking of incentive progress and lack of...

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