AB InBev: One-stop solution for interrelation with retailers

AB InBev, a drink company, increased sales in Vietnam by creating an incentive programme using app-in-app technology to allow customers to track purchases and redeem rewards.

Campaign details

Brand: AB InBevLead Agency: AdtimaRegion: APAC

Strategy

Objective

Being one of the most impactful factors on end-consumer's purchasing choice, retailers are considered to be a critical link in the distribution network of FMCG industry. Therefore,...