Aashirvaad Multigrain Atta: Helping multigrain flour find a smooth passage into Indian homes

Monica Reddy, Abhijith Shetty

Wheat flour brand Aashirvaad set in motion a constipation-focused campaign to engage with mothers in India by flushing out a common problem.

Campaign details

Brand: AashirvaadBrand owner: ITCEntrant company: McCann - IndiaIdea creation: McCann GurugramMarket: AsiaSector: FoodMedia channels:Word of mouth, Influencers, KOLs, Online video, Public relations, Online display, Social media, Point-of-purchase,...

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