Aashirvaad MG and SRC Atta: Full funnel customer acquisition strategy on Amazon

Kirtana Nair

ITC foods, the offline retailer, carried out a six-month campaign to increase consumers in India.

Campaign details

Brand: AashirvaadBrand owner: ITCEntrant company: Performics - IndiaIdea creation: Performics MumbaiMarket: AsiaSector: FoodMedia channels: Sales promotion, Search marketing, Mobile & apps, Websites & micrositesBudget: Up to 500k

Executive summary

In India, with the pandemic adversely affecting offline markets, brands in staples’ category shifted their focus to online sales. Aashirvaad barely saw substantial sales coming on Amazon for healthy variants – Multigrain(MG) Atta & Sugar Release Control(SRC) Atta. The objective was to build awareness, gain higher market share and upgrade customers from normal atta...

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