Aashirvaad Atta: Getting rice devotees to fall in love with wheat flour

Wheat flour (atta) brand Aashirvaad ran a multichannel engagement and education campaign to drive frequency and grow sales in southern India.

1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder
5 - Commercial Triumph
Sauces, seasonings, condiments
India

Campaign details

Brand: AashirvaadBrand owner: ITCEntrant company: McCann - IndiaIdea creation: McCann BangaloreMarket: AsiaSector: FoodMedia channels:Voice, Chatbots, Radio & audio, Content marketing, Social media, Merchandise & free gifts, Point-of-purchase,...

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