Aashirvaad Atta: Getting rice devotees to fall in love with wheat flour

Monica Reddy, Abhijith Shetty

Wheat flour (atta) brand Aashirvaad ran a multichannel engagement and education campaign to drive frequency and grow sales in southern India.

Sauces, seasonings, condiments
India
Strategy

Campaign details

Brand: AashirvaadBrand owner: ITCEntrant company: McCann - IndiaIdea creation: McCann BangaloreMarket: AsiaSector: FoodMedia channels:Voice, Chatbots, Radio & audio, Content marketing, Social media, Merchandise & free gifts, Point-of-purchase,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

Get a demo