Aashirvaad – ITC Foods: Svasti Ghee – ROI-driven campaign through Amazon search ads

Indian ghee brand Svasti ran a highly targeted Amazon campaign in 2021 to grow sales and brand preference while improving ROI versus its 2020 campaign.

Campaign details

Brand: AashirvaadBrand owner: ITCEntrant company: Performics - IndiaIdea creation: Performics MumbaiMarket: AsiaSector: FoodMedia channels: Search marketing, Online display Budget: Up to 500k

Executive summary

Amazon is generally seen as a...

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