Aaker’s Brand equity model

Aaker defines brand equity as a set of categories of brand assets and liabilities linked to a brand, its name and its symbol.

Aaker's Brand equity model

David A. Aaker

Aaker defines brand equity as a set of five categories of brand assets and liabilities linked to a brand, its name and its symbol. These can add to or subtract from the value that a firm's product or service gives...

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