Testimony before the BATF regarding subliminal advertising

In this 1981 testimony to the Bureau of Alcohol, Tobacco and Firearms in the U.S., Charles Adams discusses subliminal advertising.

Testimony before the BATF regarding subliminal advertising

Charles Adams

1981

I would like, first of all, to thank the Chairman for giving me time to testify this morning on the subject of the proposed BATF rules on the advertising of alcoholic beverages.

Naturally, it 1S a subject of great interest to the American Association of Advertising Agencies. We have 530 member advertising agencies in almost every state in the nation. Our members place more than 80% of all national advertising in America – and at least that percentage of alcoholic beverage advertising on both a national and regional basis.

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