Keep listening to that wee, small voice

American advertising industry pioneer Leo Burnett discusses opportunities in advertising and asks why many ad-men lose sight of what is important – sales - in this 1962 report issued by the Committee of the Board on Improving Advertising.

Keep listening to that wee, small voice

Leo BurnettFounder, Leo Burnett

Hardly a week passes that I don't get a letter from a young man or woman, a college professor or some-body asking me if I think there is as much opportunity in the creative end of the advertising business today as there was when we set up shop a little over twenty-five years ago.

My answer is always an emphatic “yes”.

I take the attitude that advertising was just invented yesterday. By that I mean that advertising should not be regarded as a static, formalized business but a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands