WARC subscribers can read
Comparative advertising: the advertising industry’s own brand of consumerism
Speaking at the 4A's (the American Association of Advertising Agencies) 1976 Annual Meeting, Stanley Tannenbaum, of Kenyon & Eckhardt, discusses what comparative advertising offers the consumer, as well as the legality and ethics of named comparative advertising.
Marketing decisions made easy
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.