Comparative advertising: the advertising industry's own brand of consumerism

Andrew Kershaw
Ogilvy & Mather

Friends, Admen, Persuaders, lend me your ears.

I come to bury comparative advertising, not to praise it.

Stanley Tannenbaum says it is a Good Thing,

And Stanley is an honourable man.

I speak not to disprove what Stanley spoke,

But here I am to speak what I do know.

You all hated it once, notwithoutcause.

What cause withholds you then, to bury it?

Oh judgment, thou art fled to brutish beasts in Washington,

And advertisers have lost their reason.

(Oh Shakespeare; may God forgive me.)