Money matters

Thom Forbes

Cutting or eliminating commission-based compensation is about ensuring that agencies are paid on quality and not quantity.

Money Matters

Media-neutral compensation moves to center stage

Thom ForbesAgency contributing editor and freelance writer

Say it out loud: 'Media-neutral compensation.'

Now say it again. Drops off the tongue with a thud, does it not? Some Dickensian skinflint standing at a counting desk might well have coined the phrase. But if the concept of media-neutral compensation accomplishes all that its proselytizers hope it will, its execution will change the way most big agencies play the game of advertising.

Media-neutral compensation has been a hot topic recently for a very simple reason: Some of the largest advertisers...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands