AA Loans - This 'very nice' AA men now fix loans too

This paper outlines how well-established brand from one commoditised market moved into another and made the top of consumer shopping lists within two years.
Agency: Rapier and Manning Gottlieb OMDAuthors: Stuart Garvie and Max Wright

Those 'very nice' AA men now fix loans too: getting to the top of shopping lists in this highly commoditised market.

INTRODUCTION

This case will demonstrate how it is possible to...