AA Loans - This 'very nice' AA men now fix loans too

This paper outlines how well-established brand from one commoditised market moved into another and made the top of consumer shopping lists within two years.
Agency: Rapier and Manning Gottlieb OMDAuthors: Stuart Garvie and Max Wright

Those 'very nice' AA men now fix loans too: getting to the top of shopping lists in this highly commoditised market.

INTRODUCTION

This case will demonstrate how it is possible to take a well-established brand from one commoditised market into another and get it moving right to the top of consumer shopping lists within two years.

It will show how an integrated communications solution helped those 'very nice' breakdown people at the AA to become a major force in unsecured loans, one of the most fiercely...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands