AA (Advertising Association in Lebanon): I declare

The Advertising Association (AA) of Lebanon, an organisation that protected and supported advertisers, launched the I Declare/Advertise campaign in Lebanon to celebrate the centenary of the declaration of Lebanon.

Campaign details

Brand: AA (Advertising Association in Lebanon)Brand owner: AA (Advertising Association in Lebanon)Lead agency: PHENOMENA sarlContributing agencies: PIKASSO LIBAN, SPECOM, LE RESEAU, VIVADMarket: LebanonSector: Business servicesMedia channels: Newspapers, Online display, Outdoor, out-of-home, Radio & audio, Social media, TelevisionBudget: No budget

Executive summary

"I declare" in Arabic also means "I advertise".

100 years ago, in 1920, Lebanon was declared a state. In 2020, instead of celebrating the 100 years' declaration, we thought why not celebrate our centenary by launching hundreds of positive declarations on all...

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