A101: It’s cheap because it’s big; it’s big because it’s cheap!

A101, Turkey's biggest discount market chain, increased customer engagement and sentiment in Turkey by asking if it was cheap because its big or big because its cheap through a series of films and talk shows.

Summary:

A101, Turkey's biggest discount market chain, has been repositioned by showing its size as the main reason for believing in its cheapness in turbulent economic times.

  • The turbulent economic situation in the country, inflation and constant price...

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